Many
artists have been considered ‘mad’. It’s predominantly based on the fact that
they’ve had very unique personalities, unusual points of view and… maybe even
some bizzare habits. Therefore, there has always been the stigma that if you’re
an artist, you’re a bit crazy. However, due to artists and scientists, the
creativity and the art making are profoundly important for the mental health.
What is more, art has been considered an extension of the cognitive function of
the brain, and the great new is that just by looking at it, you nourish your
mind.
So,
don’t forget to ‘consume‘ art on a daily basis. There are a number of different
ways to implement it in your mental health diet- you can enjoy it with a cup of
coffee in the morning, spice your lunch with it, intake small amounts of it
throughout the day, etc.
I
was inspired by Wes Anderson’s movies. When he wants to show that the
characters are happy in a certain scene, he implements the yellow colour.
However, the overuse of yellow in certain scenes and the unconventional plot
and personal features of the characters in his movies, conveys a sense of
madness. So, I decided to use it as a highlight and convert everything else in
grayscale. I added slight brown tint to it in order to make the atmosphere more
warm and comforting.


Scenes from the short silent film:








My target audience
consists of people who are interested in art or they are artists or designers
themselves. As a person who is interested also in art, it was easy for me to
find the right language and style for the final outcome. It managed to
influence them and to spark their creativity (the conclusion is based on
feedback from artists).
︎:
